Once bottled, water becomes priceless.
From the USA to Iran, it costs more than gas.
A “hygienic product” born of the spa tradition, since the 50s, mineral water has conquered every level of consumer society. Nowadays it has its “bars”, its “guides”, its “Olympiads”, its tasting “codex,” its rock-gut and its fine vintages for connoisseurs. It also has its multinationals, who have declared war on each other, and their labs, where tomorrow’s waters are being developed today: “near-waters,” “synthetic water,” “purified water”; for all tastes, but not necessarily all budgets. Blue gold’s future could have been bright. But now mineral water is going to some ecologists’ heads, and a new kind of Prohibition is in the air…