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Home » Catalogue » The Juicy Adventure of Juice
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Global Drinks
The Juicy Adventure of Juice
A film by Gerard Lafont.

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Who knew that their morning orange juice had traveled almost 8,000 miles and used up almost 6 gallons of water before reaching its destination? Vaunted as an energetic treasure to the countries that drink it but don’t produce it, fruit juice is actually a black hole in energetic terms, and one that is growing steadily as it pours over the planet. Since the 5th century B.C., juices have been admired for their near-medicinal properties: in Spain, they swear that tomatoes’ acidity is excellent for your hair and complexion, as well as helping with street-cleaning! Filmmaker Emir Kusturica, for his part, is launching a “green revolutionaries’” fruit-juice business, in homage to the planet’s greatest, “rebels with a cause”. Should we be keeping an eye out for Cherry Guevara or Pink Lenin-Ade?


Collection : Global Drinks.

Categorie : Social issues & Economy.

A film by Gerard Lafont.

Format : 52'

Year : 2010

Coproduction : France Télévisions, Planète, RTBF, Stefilm, TV5MONDE, Yes-DBS Satellite Services (1998) Ltd., YLE TV1

Support : CNC, MEDIA

Distribution : Arte France Distribution


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