1950: Gerard Blitz and Gilbert Trigano invent holidays. The first « Med » club is made up of some tents pitched on a Mediterranean beach, far from the luxurious leisure compounds that it now owns in Bali or the Maldives. But the concept was already there: liberty, equality and fraternity with the sunshine, the sea, the sweet life and the well-being.
Beginning of the 21st century: the phrase « Club Med » is known and heard all over the world. Scattered around the five continents, 120 « villages » meet the needs to escape of all city dwellers. An enclosed and privileged space mixing exoticism and comfort, adventure and safety, embodies the archetype of good holidays for millions of customers. Copied, imitated, parodied, the Club formula has given rise to all sorts of variations, but the Club remains unique and its fifty-year adventure is yet unequalled.
This film tells us its incredible story: the craze of a visionary philosopher which has become both a universal lifestyle and a prosperous multinational corporation. A human and industrial adventure which has marked the last fifty years as strongly as planes, computers or Bic’s ballpoint pen. A staggering kodachrome saga reconstructing the sounds, colours and flavours of those years too quickly gone by.