Monsieur Advertising: Marcel Bleustein-Blanchet
The saga of a company that was propelled through the 20th century by the willpower and the ambition of its founder. Born in 1906 in a Parisian suburb, self-taught, Marcel Bleustein-Blanchet created Publicis, inventing a trade and becoming the pioneer of an economic world in which advertising will take a central and strategic place.
Type (Documentaire / Documentaire fiction / Série documentaire)DocumentaryGenre en anglaisHistory & Investigation Directed by Olivier MilleSupported by CNC, MEIDAFestival(s)Sélection officielle, FOCAL (Londres, 2010) / Sélection officielle, IDFA (Amsterdam, 2010)Year2009Duration96min
The story of Publicis is the tale of its era: the Twenties, the war, the baby boom, consumer society, the Sixties, the internationalization of markets…
Press coverage
An intriguing film because, while telling the improbable fate of a man, it also traverses a century of history.
Humanité Dimanche
An exciting journey through time illustrated with contemporary news documents, family films, and montages of advertisements, guided by two key witnesses: his daughter Élisabeth Badinter and Maurice Lévy, who heads Publicis.
Le Monde
A festival of black-and-white news images and Kodachrome advertisements showcasing the major transformations of the last century.
Télé 7 Jours
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